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anth 4 ppt 18 - Continuation from last Th Language...

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1 Language & Institutional Encounters The study of how language practices in institutional settings provide a context for enforcing and perpetuating social inequity Continuation from last Th.. On Th, examined several contexts where linguistic profiling and/or linguistic discrimination are used Main point barb2right language practices are strategically used (by media) or interpreted (by viewers) in conjunction with other social elements to create a certain ‘reality’ square4 Certain correlations between language practices and social categories are promoted through TV & film square4 These capture and sustain stereotypes, they don’t reflect reality square4 But they are a powerful force, nonetheless Extension of Th concepts into today’s lecture On Th, we saw how ideologies about language practices are square4 created square4 sustained square4 can also manifest as linguistic profiling & discrimination Underlying concept: language practices square4 have social value square4 are not valued equally square4 this inequity can have ramifications in real-world experiences Thought qs… Today, we’re examining OTHER real-world contexts where this can happen… What are some institutional contexts? What are the norms of communication in them? Same as everywhere else, or different? What happens if you don’t follow the norms? Why might people not adhere to the norms? Today’s Focus Language and power are intimately related, especially when you start looking at language practices within institutional contexts Goals barb2right uncovering how language practices and evaluations of language practices are 1) intertwined with inequality in institutional contexts 2) create status, authority and a certain ‘reality’ which does not fairly (or accurately) represent reality 3) hidden, and only exposed when one questions naturalized beliefs, which expose alternative interpretations Naturalization, a review What is naturalization? power relationships are encoded in language and become invisible to the regular listener they are understood as a natural aspect of the interaction, when in reality they are not Why uncover it? By looking at how language is used in these contexts, at what ideas and relationships are presupposed, we can become aware of how language encodes power relationships & can be linked to processes of discrimination
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2 Th vs. Today? Wasn’t last Th about lg discrimination, and today is about lg in institutional contexts?? Yes, but its hard to talk about language in the institutional context WITHOUT talking about discrimination Range of Contexts What contexts are we examining? Several public spheres, not all of which have a physical location square4 Ads square4 Newsprint square4 TV News Reporting square4 Metaphoric Lg in Media square4 Medical Contexts square4 Legal Contexts: Policing Lg in Advertising advertisers persuade their audience to adopt attitudes to lifestyle, products and services
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