anth 4 ppt 18

anth 4 ppt 18 - Continuation from last Th. Language &...

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1 Language & Institutional Encounters The study of how language practices in institutional settings provide a context for enforcing and perpetuating social inequity Continuation from last Th. . On Th, examined several contexts where linguistic profiling and/or linguistic discrimination are used Main point b language practices are strategically used (by media) or interpreted (by viewers) in conjunction with other social elements to create a certain ‘reality’ s Certain correlations between language practices and social s These capture and sustain stereotypes, they don’t reflect reality s But they are a powerful force, nonetheless Extension of Th concepts into today’s lecture On Th, we saw how ideologies about language practices are s created s sustained s Underlying concept: language practices s have social value s are not valued equally s this inequity can have ramifications in real-world experiences Thought qs… Today, we’re examining OTHER real-world contexts where this can happen… What are some institutional contexts? What are the norms of communication in them? Same as everywhere else, or different? What happens if you don’t follow the norms? Why might people not adhere to the norms? Today’s Focus Language and power are intimately related, especially when you start looking at language practices within institutional contexts Goals b uncovering how language practices and evaluations of language practices are 1) intertwined with inequality in institutional contexts 2) create status, authority and a certain ‘reality’ which does not fairly (or accurately) represent reality 3) hidden, and only exposed when one questions naturalized beliefs, which expose alternative interpretations Naturalization, a review What is naturalization? power relationships are encoded in language and become invisible to the regular listener they are understood as a natural aspect of the interaction, when in reality they are not Why uncover it? By looking at how language is used in these contexts, at what ideas and relationships are presupposed, we can become aware of how language encodes power relationships & can be linked to processes of discrimination
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2 Th vs. Today? Wasn’t last Th about lg discrimination, and today is about lg in institutional contexts?? Yes, but its hard to talk about language in the institutional context WITHOUT talking about discrimination Range of Contexts What contexts are we examining? Several public spheres, not all of which have a physical location s Ads s Newsprint s TV News Reporting s Metaphoric Lg in Media s Medical Contexts s Legal Contexts: Policing Lg in Advertising advertisers persuade their audience to adopt attitudes to lifestyle, products and services rare to find advertising that seeks to influence explicitly or directly
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This note was uploaded on 02/02/2010 for the course ANT 004 taught by Professor Chand during the Fall '08 term at UC Davis.

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anth 4 ppt 18 - Continuation from last Th. Language &...

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