Bcor 2400 - Marketing Jan 19 Chapter 2-linking marketing...

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Marketing Jan 19 Chapter 2-linking marketing and corporate strategy The marketing Process 3Cs o customer-who are our customers/needs/ meet them o company-what are we capable of doing well o competition-see are we up against o China and google and the struggles STP o Segmentation-group them according to abililty and desire o Targeting-choose who to cater to o Positioning-how you can really resonate those target groups 4P o what is your product o how are you going to price it o how to distribute it o how to promote it see figure 2-1 p29. boards are expected to be more active o need to be more educated 3 tiers of executive teams o board of directors o corporate level strategy o business unit-level strategy corporate and business levels business-what is our business and what do we do? mission-why are we here? who are we? what do we represent? organizational culture-set norms, culture, rules, the environment (culture) created at the work place, when to show up, lienency , how are you supposed to act? goals- where you want your company to move, what shadow are you
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This note was uploaded on 02/02/2010 for the course BCOR 2400 taught by Professor Rexmoody during the Spring '08 term at Colorado.

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Bcor 2400 - Marketing Jan 19 Chapter 2-linking marketing...

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