Marketing Feb 2

Marketing Feb 2 - Marketing Chapter 5 and 6 and review...

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Marketing 2/2/10 Chapter 5 and 6 and review Problem recognition: perceiving a need Information search: seeking value Alternative evaluation: assessing value Purchase decision: buying value Postpurchase behavior: value I consumption or use Project Find creative ways to use creativity Write, video tape, --that Colorado can express creativity Describe what you’re doing and why? Other option… new sustainable energies Ways to reduce carbon footprint Green garage---new company on pearl Improve maintenance of automobiles Problem recognition Desired (ideal) state Actual state How can a marketer help trigger a consumer’s problem recognition? Internal vs. external searches Three sources for search o 1. Personal sources-family, friends o 2. Public sources-consume reports, amazon.com, other media, web content, (e.g. blogs) gov’t sources o Marketer-dominated sources Ads, web content, salesperson Information searching (seeking value) Information search will clarify the problem by:
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Marketing Feb 2 - Marketing Chapter 5 and 6 and review...

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