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Marketing Jan 21 - Figure 2-2 pg 31 Objectives can be goals...

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Marketing Jan 21 Marketing’s role at each level of the firm Corporate Level Broad corporate image Business unit analysis CMO Role Business Unit Level Applying the marketing concept to guide the business The business unit Functional Level Works with all other functional units in carrying out day-to-day activities
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Unformatted text preview: Figure 2-2 pg. 31 Objectives: can be goals, profit goals, margin goals, Visionary organizations will create strategies: what is going to differentiate you from the market? • how to stand out in the market • advantage •...
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