marketinghw5

marketinghw5 - Jason Frankel Marketing Homework October 7,...

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Jason Frankel Marketing Homework October 7, 2009 1- Xerox needed to change its logo because they needed to match the innovativeness of the century. Xerox is known for its copying, yet most of its earnings come from other types of services. With the massive expansion and developments in technology, copying can be perceived as ancient and historic in the technology world. Xerox’s new logo branches away from this and makes their brand more youthful, trendy, and up to speed with today’s consumers. I think a company like Circuit City failed to make this sort of change ten years ago. They were one of the leading technological stores in the country, but their logo and brand started being perceived as ancient. Xerox did not want to become this in the printing and copying world. Their new logo provides energy that will match the innovative culture of the twenty first century. 2- Apple’s product development is what allows them to stand apart from any competition. Apple has a great deal of competition, ranging from Dell, Gateway, and
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This note was uploaded on 02/02/2010 for the course MGRL 194 taught by Professor Kirkpatrick during the Spring '08 term at Vanderbilt.

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marketinghw5 - Jason Frankel Marketing Homework October 7,...

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