Classnotes 7 - Understand the Association Principle (ex:...

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General Psychology Fall 2007 – Dr. Hunt Classnotes 7 Ch. 5 Learning: Key Words and Objectives Know the basic definition of ‘Learning.’ Understand the basic terminology of Classical Conditioning (CC) Stimulus (S) Response (R) Unconditioned Response (UCR) Unconditioned Stimulus (UCS) Conditioned Stimulus (CS) Conditioned Response (CR) Know how acquisition of CC works (3 steps), generalization, discrimination, extinction and spontaneous recovery. Know Pavlov’s and Watson’s contributions to understanding the process of CC
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Unformatted text preview: Understand the Association Principle (ex: advertising) Understand operant conditioning in terms of punishment and reinforcement (BOTH positive and negative). Includes: Law of Effect Primary vs. Secondary Reinforcers Continuous vs. partial reinforcement Know the 4 schedules of partial reinforcement: 1. fixed ratio (FR) 2. variable ratio (VR) 3. fixed interval (FI) 4. variable interval (VI) Understand the principle of shaping Know the consequences or side-effects of punishment + =...
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This note was uploaded on 02/03/2010 for the course PSYCH 100 at Pennsylvania State University, University Park.

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