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Unformatted text preview: franchised or licensed outlets. System wide sales exclude royalties and franchising revenue fees o Sums generated through domestic sales in the US by the parent company or operating subsidiaries. Excluded are revenues from franchised restaurants, and revenues generated through product manufacturing. Figures do include franchise fees and royalties Commercial Restaurant Services o Limited service restaurants o Caterers o Cafeterias and buffets o Snack and non alcoholic beverage bars o Bars and taverns Independent Units o Historically, largest portion # of the industry o Most eating places are independent o Various types of ownership o No chain or brand affiliation o Typically owner on premise Strength: consistency, supervision, creativity, quality, customer relationsip Weakness: burnout, slow reaction to competition, limited capabilities & resources...
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- Spring '10