Apple SWOT.docx - Apple SWOT Strenght Brand Equity...

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Apple SWOT Strenght Brand Equity Innovation in new and emerging technological advancements High-Profit Margins Weakness International operations of supply, distribution, and sales High selling prices Luxury or High-end market. Opportunities Continued expansion of product lines Expand or change current supply and distribution operations. Larger global market Threats Manpower cost Competitors low pricing Substitutes Some would credit Apple Inc.’s success to its former CEO and co-founder Steve Jobs. However, when analyzing the company’s strengths, weaknesses, opportunities, and threats (SWOT), one can gain insight into their success. Their success is their ability to leverage their strengths with opportunities and turning their weaknesses to strengths and mitigating threats. SWOT is the framework to help guide informed decision making to create strategic business plans (Rothaermel, 2019). Apple Inc. must continue to use SWOT analysis to gain insight into its internal and external environment to continue working toward its goals and remaining an innovative force for technology development in the world. Apple Inc. must match its organizational strengths to opportunities. Apple Inc.’s greatest strength is it has high brand equity. Apple Inc. products have a history of performance and innovation of
smartphones, personal computers, multi-purpose tablets, wearables, home accessories, service, cloud storage, gaming, and product care (Apple, n.d). This strength would match with the opportunity of further global expansion and selling more product to a broader market. Apple Inc. is also aggressively

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