7. Sample3 - ADM 2302 Midterm Exam Winter 04 ADM 2302...

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ADM 2302 Midterm Exam Winter 04 ADM 2302 Winter, 2004 Section: E, F, and G MIDTERM EXAM February 14, 2004 Duration: 2 hours Student Name: Student ID #: Section: ______________ Instructions: 1. Please answer all the questions in the space provided. If you require more space you may use the back of the page. Only answers in this booklet will be marked. 2. This is a closed-book exam: however, two cheat-sheet and pocket calculator are allowed. The cheat-sheet must be handed over with the exam copy at the end of the exam period, or else your copy will not be marked. 3. Verify that your exam has 8 pages (including the title page). If it does not, let us know immediately and we will give you another copy. 4. Wishing you all the best. DO NOT WRITE ON THE TABLE BELOW Problems 1 2 3 4 Total Notes Points 6 6 10 8 30 Professor: Rim Jaber and Elizabeth Rubin Page #: 1
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ADM 2302 Midterm Exam Winter 04 Pro blem 1 (6 points) There are four marketing research firms (MR1, MR2, MR3, MR4) that HairWays has faith in to advertise its products. HairWays has just come out with a new hairspray and they wish to have 30 newspaper ads, 15 television ads, and 25 radio ads available within three months. Given the size of the firms it is expected that MR1 can produce 20 total ads, MR2 can produce 25 total ads, MR3 can produce 15 total ads, and MR4 can produce 20 total ads. The bids submitted by the marketing research firms (in thousands of dollars per ad) are: MR1 MR2 MR3 MR4 Newspaper 16 10 12 12 Television 26 20 30 21 Radio 22 15 23 14 a) Formulate this problem as a linear program. Define the decision variables, objective function, constraints. DO NOT SOLVE (5 marks) b) Show that this LP fits the structure of a transportation problem. (1 marks) Professor: Rim Jaber and Elizabeth Rubin Page #: 2
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ADM 2302
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This note was uploaded on 02/08/2010 for the course MANAGEMENT ADM 2302 taught by Professor Notsure.... during the Spring '10 term at University of Ottawa.

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7. Sample3 - ADM 2302 Midterm Exam Winter 04 ADM 2302...

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