Chapter 04

Chapter 04 - Learning Outcomes Values and Attitudes...

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Chapter 4 Copyright 2006, Vandeve 1 Learning Outcomes –  Values and Attitudes Recognize the need for  studying values Describe the differences in  values between generations  and cultures Explain the differences between  values and attitudes Explain cognitive dissonance Recognize the three  components of attitudes Through self assessment, gain  a greater understanding of  one’s own values
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Chapter 4 Copyright 2006, Vandeve 2 Values and Attitudes If you want to  understand a  person’s behavior,  you must understand  his or her  values .
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Chapter 4 Copyright 2006, Vandeve 3 Values and Attitudes Values  are basic  convictions (notions)  about what is right and  wrong.
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Chapter 4 Copyright 2006, Vandeve 4 Values and Attitudes Importance of values  –  Values generally influence  attitudes and behavior. Value system  is a hierarchy  based on a ranking of an  individual’s values in terms of  one’s intensity.
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Chapter 4 Copyright 2006, Vandeve 5 Values and Attitudes Source of our Value  Systems   A significant portion is  genetically determined. Other factors include  national culture, parents,  teachers, friends, and  similar environmental  influences.
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Chapter 4 Copyright 2006, Vandeve 6 Values and Attitudes Values are relatively  stable and enduring . If we know an  individual’s values,  we are better able to  predict a behavior in a  particular situation.
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Chapter 4 Copyright 2006, Vandeve 7 Values Values differ between  generations.
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Chapter 04 - Learning Outcomes Values and Attitudes...

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