The Flamingo Grill is an upscale restaurant located in St. Petersbur.docx

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The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign forthe coming season, Flamingos management team hired the advertising firm of Haskell & Johnson (HJ). The managementteam requested HJs recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been setat $279,000.In a meeting with Flamingos management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, their estimate of the number of potential new customers reached per ad, andthe cost for each ad.Advertising MediaExposure Rating per AdNew Customers per AdCost per AdTelevision904000$10,000Radio252000$ 3,000Newspaper10
1000$ 1,000The exposure rating is viewed as a measure of the value of the ad to both existing customers and potential new customers. It is a function of such things as image, message recall, visual and audio appeal, and so on. As expected, the

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