{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

blank chapter 10 - Chapter 10 Marketing Channels and Supply...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 10 Marketing Channels and Supply Chain Management Multiple-Choice 1. A _____ is made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system. a. supply chain b. value delivery network c. distribution channel d. marketing channel 2. According to the text, the _____ partners from the manufacturer represent the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. 3. According to the text, the _____ partners from the manufacturer represent the marketing or distribution channels that look forward toward the customer. 4. Most producers use _____ to sell their goods to the final users. 5. A set of interdependent organizations involved in the process of making a product or service available for use by the consumer is called _____. a. supply chains b. marketing channels c. manufacturers d. conglomerates 223
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
6. All of the following are accurate reasons why manufacturers give some of the selling job to channel partners, except which one? 7. All of the following are functions performed by channel members, except which one? 8. _____ play an important role in matching supply and demand. 9. Channel members _____ by bridging the time, place, and possession gaps that separate goods and services from those who would use them. a. diminish value b. add value c. make narrow assortments of products for consumers d. do not break bulk 10. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to their final buyers is called a(an)_____.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}