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Chapter 10 Marketing Channels and Supply Chain Management Multiple-Choice 1. A _____ is made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system. a. supply chain b. value delivery network c. distribution channel d. marketing channel 2. According to the text, the _____ partners from the manufacturer represent the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. a. "downstream" b. "upstream" c. "network" d. "intermediary" 3. According to the text, the _____ partners from the manufacturer represent the marketing or distribution channels that look forward toward the customer. a. "downstream" b. "upstream" c. "network" d. "intermediary" 4. Most producers use _____ to sell their goods to the final users. a. marketing channels b. intermediaries c. distribution channels d. All of the above 5. A set of interdependent organizations involved in the process of making a product or service available for use by the consumer is called _____. a. supply chains b. marketing channels c. manufacturers d. conglomerates 223
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All of the following are accurate reasons why manufacturers give some of the selling job to channel partners, except which one? a. Manufacturers give up some control over how and to whom the products are sold. b. The use of intermediaries results from their greater efficiency in making goods available to target markets. c. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own. d. Intermediaries transform the assortments of products made by producers into the assortments wanted by consumers. 7. All of the following are functions performed by channel members, except which one? a. Information gathering b. Promotion of offers c. Contacting prospective buyers d. All of the above are correct 8. _____ play an important role in matching supply and demand. a. Manufacturers b. Economists c. Intermediaries d. Financial marketers 9. Channel members _____ by bridging the time, place, and possession gaps that separate goods and services from those who would use them. a. diminish value b. add value c. make narrow assortments of products for consumers d. do not break bulk 10. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to their final buyers is called a(an)_____. a. indirect marketing channel b. intermediary c. channel level d. direct marketing channel 11. A marketing channel that has no intermediary levels is called a(an) _____. a.
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This note was uploaded on 02/08/2010 for the course BUAD 2030 taught by Professor Lindabowyer during the Spring '10 term at Toledo.

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blank chapter 10 - Chapter 10 Marketing Channels and Supply...

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