Divine.docx - Brand Portfolio Product The first Divine product a milk chocolate bar was launched in 1998 Nowadays the product range consists of more

Divine.docx - Brand Portfolio Product The first Divine...

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Brand Portfolio Product The first Divine product, a milk chocolate bar, was launched in 1998. Nowadays, the prod- uct range consists of more than 50 items including chocolate bars with various flavors, co- coa powder for baking, chocolate powder, seasonal limited editions, and gifts. In 2000 Divine in collaboration with Comic Relief launched a new product line called Dub- ble. This brand was created in order to reach a new target group of teenagers. Divine Chocolate Ltd emphasizes the fact that they are a fair trade company which means that local farmers receive a percentage of the income from selling operations. Moreover, the company states that it produces fine chocolate from high quality beans. Divine company compared to other chocolate producers stand out by providing unique and colorful packaging with symbolic ornament which tends to be viewed as sophisticated and luxurious. Price The price for Divine Chocolate products remain to be high due to a number of facts. First of all, the production costs tend to be high as the company delivers fair trade products.

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