fundamentals of management.docx - One of the key to leading a successful path in today\u2019s business world is a good management for the formation of

fundamentals of management.docx - One of the key to leading...

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One of the key to leading a successful path in today’s business world is a good management for the formation of goals and strategies (Fells 2000). Best management is a true science (Taylor,1911). Henri Fayol (1841-1925) was very well known as the father of modern administrative management, He was the one who first outlined the four main managerial functions which consists of planning,leading,controlling and organizing. Top managers of a company should have the ability to take good decisions as these decisions are able to affect a business’s success. In result,effective measures should be taken so as not to suffer from losses. Apple and blackberry are two multinational technology companies in the mobile phone industry which are very well known.. Blackberry company due to poor management, lack of new innovation, has incurred substantial losses of $372M in 2015 ,a downfall of $734m down from $1.1bn and a brand loyalty of 0.1% in mobile phone market share. (Googan,2016). On the other hand Apple company sold 212 million iphones which contributed 63% of the company’s revenue in 2016 ( Tripp 2017) For a business to be successful, it has to have a yearly turnover, high percentage of market share, reasonable level of profits to cover costs, longevity and finaly good company reputation. Taking these criterions in consideration, then Blackberry will definitely be classified as unsuccessful and Apple a very successful one. In the above paragraphs, good usage ot the four managerial functions will be discussed. “Planning is a process that managers use to identify and select appropriate goals and courses of action”. (Jones,George,Barrett and Honig,7) Planning is one of the managers’chief role in creating plan to meet goals and objectives (Miner 2016) Tops managers of Apple have been able to being success with the introduction of Iphone. Iphone has brought to us new technology which has revolutionized the mobile phone industry and due to that. The company has been climbing the ladder of success with huge amounts of reveues and profits. Apple company planned on good innovation and succeeded in doing so as it became of of the most innovative technology companies in the last three decades (Frinkle and ballin 2010) Launching of Iphone was decided in such a way to obtain majority of market share and also to be able to compete. Apple continue to bring innovation to the products it provides and this helps to attract a large amount of customers. The marketing manager carefully plan with strategie at which pace to bring
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