COMM101.FramingTheory - Comm1101 Bruce Lewenstein October...

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Comm1101 – Bruce Lewenstein October 31, 2008 Critical to understanding how mass communication functions in society – that is, how mass media practices affect and are effected by the culture they serve – is an understanding of the process of documenting reality on a mass scale. This process relies heavily on certain basic principles that define the particular role the mass media takes on within a given society; these principles include the beliefs and assumptions about the nature of man, the nature of society and the state, and the relation of man to the state. Theories that explore this relationship between mass media and the society within which it exists are cultural studies theories. Cultural studies theories rest on the fundamental assumption that the notion of reality is but a socially constructed concept that is inextricably linked to the social and cultural experiences of its authorizer. That said, cultural studies theories also assume that people, whether they be groups or individuals, actively create and shape meaning. Cultural studies scholars offer insight about the relationship between mass media and society based on three types of approaches: textual
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COMM101.FramingTheory - Comm1101 Bruce Lewenstein October...

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