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Unformatted text preview: information online. Hypertext is electronically connected, non-sequential information that is embedded in a text that allows the user to access to multiple information sources with a simple mouse-click. An application of this theory to Sandra’s campaign would be to embed links in the text on her website and other online media outlets to information that enables viewers to familiarize themselves with her condition. Similar to hyptertextuality, interactivity refers to the way individuals interact with a certain media. Online readers have the ability to offer feedback, ask questions, and actively participate in the processing of consuming information, and are thus more connected to their information source. That said, a useful campaign strategy might be to include an interactive online discussion section on Sandra’s website where individuals can freely ask questions and interact more directly with the campaign....
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This note was uploaded on 02/10/2010 for the course COMM 1101 taught by Professor Lewenstein,b. during the Fall '07 term at Cornell.
- Fall '07