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Unformatted text preview: instead of government) Be for, not against Put people in ethical dilemmas and offer a way out Communicate through stories and real-life examples Know how the brain works and choose words accordingly (i.e. death tax, pro-choice v. pro-abortiondata) Data Driven Avoid extremes Avoid gaffs (mistakes) Keep it simple; dont be wonk-ish Nothing replaces self-confidence pretend if youre not actually confident 30/10/2008 11:40:00 30/10/2008 11:40:00...
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