Comm301LectureNotes - instead of government) Be for, not...

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30/10/2008 11:40:00 2 main types of political speeches: Stump speech – given all the time Policy speech – given at beginning of campaign; allows audience to get  comfortable with/relate to politician 4 major mediums of delivery: Rally/Fundraiser/Convention/Supporters Townhall Speeches Debate Rhetoric Media Political Speaking… Be Consistent Find story that captivates audience o i.e. John McCain – prisoner of war o i.e. Obama – son of single mother Self-awareness/Confidence Sam’s 11 Tips – Political Rhetoric Emotion = most important  Values – use words that will allude to certain values (i.e. use “leadership” 
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Unformatted text preview: instead of government) Be for, not against Put people in ethical dilemmas and offer a way out Communicate through stories and real-life examples Know how the brain works and choose words accordingly (i.e. death tax, pro-choice v. pro-abortiondata) Data Driven Avoid extremes Avoid gaffs (mistakes) Keep it simple; dont be wonk-ish Nothing replaces self-confidence pretend if youre not actually confident 30/10/2008 11:40:00 30/10/2008 11:40:00...
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Comm301LectureNotes - instead of government) Be for, not...

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