Comm301LectureNotes - instead of “government” • Be...

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30/10/2008 11:40:00 2 main types of political speeches: Stump speech – given all the time Policy speech – given at beginning of campaign; allows audience to get  comfortable with/relate to politician 4 major mediums of delivery: Rally/Fundraiser/Convention/Supporters Townhall Speeches Debate Rhetoric Media Political Speaking… Be Consistent Find story that captivates audience o i.e. John McCain – prisoner of war o i.e. Obama – son of single mother Self-awareness/Confidence Sam’s 11 Tips – Political Rhetoric Emotion = most important  Values – use words that will allude to certain values (i.e. use “leadership” 
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Unformatted text preview: instead of “government”) • Be for, not against • Put people in ethical dilemmas and offer a way out • Communicate through stories and real-life examples • Know how the brain works and choose words accordingly (i.e. “death” tax, pro-choice v. pro-abortiondata) • Data Driven • Avoid extremes • Avoid gaffs (mistakes) • Keep it simple; don’t be wonk-ish • Nothing replaces self-confidence – pretend if you’re not actually confident 30/10/2008 11:40:00 ← 30/10/2008 11:40:00 ←...
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Comm301LectureNotes - instead of “government” • Be...

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