This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Listed below are several characteristics of either the rational or experiential systems of the mind. Write a R or E in the blank next to each characteristic to reflect which system it best describes. (10 points 1 each) ___Slow to develop & change ___Affects behavior via conscious appraisals ___Ignores negatives ___Differentiated & integrated crudely ___Affects spontaneous behaviors ___Deliberate & effortful ___Operates on concrete images, metaphors, narratives, feelings & emotions ___Requires conscious awareness ___Logical/semi-rational thinking ___Fast to activate Name and briefly describe two Laws of Sympathetic Magic that are reflected in the way the experiential system thinks. i)_________________________________________________________________________ __________________________________________________________________________ ii)________________________________________________________________________ __________________________________________________________________________ True/False ___Students whose initials are A or B and who like their initials get higher grades than students whose initials are C or D and who like their initials. ___ Consumers are more likely to choose cake over a healthier alternative when the options are presented really (as opposed to symbolically) and they have small (as opposed to large) amounts of processing resources available to devote to the choice. ___ Consumers who have experienced some social exclusion express a reduced desire for warm foods like coffee and soup. ___ Consumers choosing from among a selection of artistic and humorous posters will be less satisfied with their choices if they first think about their reasons for liking and disliking each option. ___ The left hemisphere of the brain is more involved in conscious, verbal and logical processing than is the right hemisphere. ___ People like non-negative things they have experienced before more than those they have not experienced before. ___ People unconsciously mimic the non-verbal behaviors (like rubbing the face) of others they interact with. ___ People can show flexibility in the pursuit of goals that they are not aware of pursuing. ___ The computer based version of the Implicit Association Test uses the speed with which people can make different classifications of stimuli to measure implicit attitudes and beliefs. ___ Consumers can recall high imagery words better than low imagery words. ___ Unique stimuli are more likely to be recalled than common stimuli. ___ The more senses a product appeals to, the greater consumers intentions to purchase it. ___ Playing French music in the background increases sales of French wine. ___ A pleasant scent that is unrelated to the product increases consumers evaluations of a product only when the scent is highly salient....
View Full Document
This note was uploaded on 02/10/2010 for the course HADM 3347 taught by Professor Lynn during the Fall '09 term at Cornell University (Engineering School).
- Fall '09