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S09Lexam1V1master - Listed below are several...

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Listed below are several characteristics of either the rational or experiential systems of the mind. Write a “R” or “E” in the blank next to each characteristic to reflect which system it best describes. (10 points – 1 each) ___Slow to develop & change ___Affects behavior via conscious appraisals ___Ignores negatives ___Differentiated & integrated crudely ___Affects spontaneous behaviors ___Deliberate & effortful ___Operates on concrete images, metaphors, narratives, feelings & emotions ___Requires conscious awareness ___Logical/semi-rational thinking ___Fast to activate Name and briefly describe two Laws of Sympathetic Magic that are reflected in the way the experiential system thinks. i)_________________________________________________________________________ __________________________________________________________________________ ii)________________________________________________________________________ __________________________________________________________________________ True/False ___Students whose initials are A or B and who like their initials get higher grades than students whose initials are C or D and who like their initials. ___ Consumers are more likely to choose cake over a healthier alternative when the options are presented really (as opposed to symbolically) and they have small (as opposed to large) amounts of processing resources available to devote to the choice. ___ Consumers who have experienced some social exclusion express a reduced desire for warm foods like coffee and soup.
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___ Consumers choosing from among a selection of artistic and humorous posters will be less satisfied with their choices if they first think about their reasons for liking and disliking each option. ___ The left hemisphere of the brain is more involved in conscious, verbal and logical processing than is the right hemisphere. ___ People like non-negative things they have experienced before more than those they have not experienced before. ___ People unconsciously mimic the non-verbal behaviors (like rubbing the face) of others they interact with. ___ People can show flexibility in the pursuit of goals that they are not aware of pursuing. ___ The computer based version of the Implicit Association Test uses the speed with which people can make different classifications of stimuli to measure implicit attitudes and beliefs. ___ Consumers can recall high imagery words better than low imagery words. ___ Unique stimuli are more likely to be recalled than common stimuli. ___ The more senses a product appeals to, the greater consumers’ intentions to purchase it. ___ Playing French music in the background increases sales of French wine. ___ A pleasant scent that is unrelated to the product increases consumers’ evaluations of a product only when the scent is highly salient. ___ Impulse purchases are higher when the ambient scent and background music in a retail outlet have congruent effects on consumer arousal than when they have different or incongruent effects on consumer arousal ___ If you were selling something on e-bay for a fixed ‘buy it now” price, you would you be better off charging $25 for the item and offering free shipping/handling than to charge $20 for the item and $5 for shipping/handling.
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S09Lexam1V1master - Listed below are several...

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