SampleTestQuestionsFromLecture - SAMPLE TEST QUESTIONS FROM...

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SAMPLE TEST QUESTIONS FROM LECTURE Listed below are several descriptions of the rational and experiential systems of the mind as well as several marketing actions that affect these systems. For each item, indicate whether the item best describes or most affects the experiential system (E) or the rational system (R). Write and “E” or an “R” in the blank space next to each item to reflect your answer. (5 points – 1 point each) _____ affects spontaneous, impulse purchases _____ use of pictures and narratives in advertising _____ encodes reality in words and numbers _____ oriented toward delayed action _____ always conscious Identify three things people cannot accurately tell you about their internal states and/or behavior. (3 points – 1 each) (i)__________________________________________________________________________ (ii)__________________________________________________________________________ (iii)__________________________________________________________________________
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Listed below are several marketing actions. For each, indicate whether most consumers would consider
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SampleTestQuestionsFromLecture - SAMPLE TEST QUESTIONS FROM...

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