COMM220 - COMM220Sept.5 10/09/200712:52:00...

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COMM 220 – Sept. 5 10/09/2007 12:52:00 Publishing Industry History o 1639-1799 – 50,000 titles published o 19 th  century – dvlpmnt. Of “modern” publishing industry o around 1900 – new attention to advertising, publicity, promotion o 1920 – book clubs o 1939 – Pocket books o post war – massive publishing expansion o 1970s – heightened competitiveness o today – concentration profit Three 19 th  Century Technologies: Photography, Telegraph, and Telephone Photography o Earliest photo’s produced by Daguerre: “Daguerrotype” 1839 Very basic, black and white o Mass photography – Eastman Kodak o Uses Historical documentation (Brady Civil War photos) Visual context of social times Journalistic reproduction “Collections” – artistic, topic Personal and family history (early appearance of notion of  “personal” or “family medium” Scientific documentation – Muybridge Document exploration, process in scientific  advancements Led to development of cinematic photo
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Telegraphy o Long-distance transmission of written messages without physical  transport of letters o Includes optical means, as well as through electrical wire, wireless  (radio), and e-mail, fax, etc. o Though “telegraph” commonly refers to the electrical telegraph that  was invented in the 19 th  century o Electrical telegraph 1844 – telegraph line demonstrated b/w Washington and 
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COMM220 - COMM220Sept.5 10/09/200712:52:00...

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