Marketing Plan Part A - MRK428 MMT Marketing Plan Part A...

MRK428 MMT
Marketing Plan Part A
Prof. Hemant Sangwan
Alexander Zolis, Nhi Dang, Rob Alexiou, Gurpreet Kaur
February 20th, 2019

Situational Analysis
Internal environment
Seneca College offers various programs in Marketing fields, which includes an eight-
month graduate certificate such as Brand Management and Marketing Management. The
admission requirements are:
● A recognized degree or post-secondary diploma
● OR a mature student with 3-5 years experience in related field
● Having equivalent English and Mathematical proficiency.
It also has diploma programs such as Business Marketing or Business Administration
Marketing available for students that require:
● Ontario Secondary School Diploma (OSSD) or equivalent with Grade 12 English (C or
U); Grade 12 Mathematic (C or U) ; or Grade 11 Mathematic (U or M).
● OR a mature student with the prerequisite English and Mathematics course. Or
equivalent Academic and Career Entrance Certificate program credits
And the 4 year degree for students, the Honours Bachelor of Commerce - Marketing.
This degree program requires:
● Similar to Diploma Admission Requirement
● Or equivalent including six Grade 12 (U) or (M) courses with a minimum overall average
of 65%.
● Required courses English: Grade 12 ENG 4 (U) and Mathematics: any Grade 12 (U)
with minimum final grade of 65% in each.
Overall, Seneca requires basic English and Mathematics levels among its applicants to
ensure students follow and understand the learning materials provided in the marketing
programs at Seneca. Skills Assessment is a tool to determine academic placement for student’s
English and/or math class during the first semester of studies, and it depends on the applied
program, either required skill assessment is of English or Mathematic or no skill assessment.
However, in Marketing programs, the candidates have to take both English and Business
Mathematics entry-test.
External environment
Its Competitors like Humber or George Brown College also have similar admission
requirements with Seneca such as
● Ontario Secondary School Diploma or equivalent**
● Grade 12 English (C or U)
● Grade 11 Math (M or U) or Grade 12 (C or U)
Other Ontario Colleges also have the assessment test for first year students. Humber
has provided the option to complete the test in person/on-campus, or from the comfort of their
1

home via online testing. Different from Seneca college, the competitors such as Humber and
George Brown college provide the additional International Student Credit Evaluation on the
program webpage so that international enrollers can find more information through their online
webpage.
Student and Employee (Customer) environment
Ontario colleges welcome a diverse overseas student population, and encourage
international student to apply by providing English courses if they do not have the required
language skills. Domestic students, in most cases, need a high school diploma to apply for