Marketing Plan Part A - MRK428 MMT Marketing Plan Part A...

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MRK428 MMTMarketing Plan Part AProf. Hemant SangwanAlexander Zolis, Nhi Dang, Rob Alexiou, Gurpreet KaurFebruary 20th, 2019
Situational AnalysisInternal environmentSeneca College offers various programs in Marketing fields, which includes an eight-month graduate certificate such as Brand Management and Marketing Management. Theadmission requirements are:A recognized degree or post-secondary diplomaOR a mature student with 3-5 years experience in related fieldHaving equivalent English and Mathematical proficiency.It also has diploma programs such as Business Marketing or Business AdministrationMarketing available for students that require:Ontario Secondary School Diploma (OSSD) or equivalent with Grade 12 English (C orU); Grade 12 Mathematic (C or U) ; or Grade 11 Mathematic (U or M).OR a mature student with the prerequisite English and Mathematics course. Orequivalent Academic and Career Entrance Certificate program creditsAnd the 4 year degree for students, the Honours Bachelor of Commerce - Marketing.This degree program requires:Similar to Diploma Admission RequirementOr equivalent including six Grade 12 (U) or (M) courses with a minimum overall averageof 65%.Required courses English: Grade 12 ENG 4 (U) and Mathematics: any Grade 12 (U)with minimum final grade of 65%in each.Overall, Seneca requires basic English and Mathematics levels among its applicants toensure students follow and understand the learning materials provided in the marketingprograms at Seneca. Skills Assessment is a tool to determine academic placement for student’sEnglish and/or math class during the first semester of studies, and it depends on the appliedprogram, either required skill assessment is of English or Mathematic or no skill assessment.However, in Marketing programs, the candidates have to take both English and BusinessMathematics entry-test.External environmentIts Competitors like Humber or George Brown College also have similar admissionrequirements with Seneca such asOntario Secondary School Diploma or equivalent**Grade 12 English (C or U)Grade 11 Math (M or U) or Grade 12 (C or U)Other Ontario Colleges also have the assessment test for first year students. Humberhas provided the option to complete the test in person/on-campus, or from the comfort of their1
home via online testing. Different from Seneca college, the competitors such as Humber andGeorge Brown collegeprovide the additional International Student Credit Evaluation on theprogram webpage so that international enrollers can find more information through their onlinewebpage.Student and Employee (Customer) environmentOntario colleges welcome a diverse overseas student population, and encourageinternational student to applyby providing English courses if they do not have the requiredlanguage skills. Domestic students, in most cases, need a high school diploma to apply for

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Term
Winter
Professor
MauricePlatero
Tags
Marketing, Bachelor s degree, Seneca College

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