mkt230_appendix_c - Appendix C Decision Process Problem...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Appendix C Decision Process Problem recognition Describe the problem that initiated the consumer decision- making process The consumers perceive their needs and how they recognize the problem. Also, the problem has to bother someone enough for the person to focus on ot/ Lately, I have back pain and woke up a couple times a night, so I thought it was time for me to get a new mattress. Information search Describe where and how information about the product, and alternate products, was obtained. The consumers search the information from the companies’ web sites, consumer feedback, advertising, brochures, friends, and so on. I checked out the Firm Mattress company’s web site, Sleep Number Bed’s web site and shopped around at the mattress stores. I asked my friends who are using the Sleep Number for their opinions. Evaluation of alternatives Describe the evaluation criteria for the product purchased and alternative products. The consumers evaluate the criteria represented in different products. Then they narrow down some products which they are attracted to. I needed a bed which could
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/10/2010 for the course AAAA0LTUB1 MKT/230 taught by Professor Edwardmanns during the Spring '10 term at University of Phoenix.

Page1 / 2

mkt230_appendix_c - Appendix C Decision Process Problem...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online