Tourists__Motivations_and_Typologies_Rec

Tourists__Motivations_and_Typologies_Rec - Tourists:...

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Tourists: Motivations and Typologies
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Introduction The fact that industries are involved in the tourism distribution system implies the exchange of money From where is the money made? Tourism economic sector has long been interested in the motivations, expectations, and activities of tourists WHY?
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Lecture Outline Tourists: Motivations and Typologies Tourist Demand Factors Heterogeneity Problem Segmenting the Tourist Market Tourism Niche Segmentation Cohen (1972) Cohen (1979) Plog (1974) Zalatan (2004)
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Tourist Demand Factors Effective (actual) demand The number of people participating in tourism Suppressed (potential) demand the population that cannot travel because of circumstances No demand the population who have no desire to travel
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Tourist Demand Factors Push factors: factors that motivate individuals to seek a holiday found primarily in tourism generating countries/ regions Pull factors: Factors which attract tourists to a particular destination initiated primarily in tourist receiving countries / regions Interaction of push and pull factors shapes both destinations and tourists
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Tourist Demand Factors Social Technological Information Economic Political Micro-macro economics Price Population Availability of leisure time Education Degree of urbanisation Marketing Travel trade Destinations Mobility Media Government regulations
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Heterogeneity Problem Tourism does not offer utility to everybody: Tourism is demanded with different intensity by different households: Tourists have different tastes and multiple destinations to choose from:
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Market Segmentation What does it mean? Categorizing potential customers into groups with
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This note was uploaded on 02/11/2010 for the course ART AFM101 taught by Professor Mr.lushman during the Spring '10 term at University of Toronto- Toronto.

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Tourists__Motivations_and_Typologies_Rec - Tourists:...

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