syllabus - SYLLABUS INTRODUCTION CSU Long Beach Business...

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SYLLABUS INTRODUCTION CSU Long Beach Business Communication Fall 2009 Professor : Angela Aleiss, Ph.D. Office : CBA-454 Office Hours : MW 3:15-4:45 p.m. E-Mail: aaleiss@csulb.edu There is no great writing, only great rewriting. --Justice Louis Brandeis, U.S. Supreme Court That’s right. For most of us, the first draft is a long way from your final document. (For this class, we’ll use the professional, real-world terms of document, letter, and memo rather than “paper.”) The only way to improve your documents is to learn to rewrite, revise, and rewrite. There is no simple formula. Regardless of how you spend your professional life, writing and speaking well will be vital to your success. Many of today’s companies say that good communication skills are essential for promotion and advancement. What’s more, the Graduate Management Admission Test (GMAT) for entry into MBA programs requires two essays, and the uniform CPA Examination of the IACPA includes case study simulations with a writing skills exercise! (For some good advice about the GMATs and entrance requirements into MBA programs, visit www.mba.com) The basic goals in this course are to: Contribute to the solutions of business problems through collecting, evaluating, organizing, analyzing, and presenting information using proper style and form; Conduct research using a broad range of sources, synthesizing and judging the quality of collected information; Collaborate productively in a team environment to produce written documents and deliver oral presentations; Plan, prepare, and present a variety of oral and written messages required in a typical business organization; Achieve competency in language usage essentials incorporating effective business communication requirements for correctness, conciseness, and clarity. Please Note: A recent University requirement for CBA is that students cannot register for 400-numbered courses unless they have taken IS 301.
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TEXTS Guffey, Business Communication , 6th ed. (South-Western), 2008. ISBN 1-439-033579 ASSIGNMENTS Writing Assignments— 100 pts Total # of pts Cover Letter + Résumé 50 A letter that introduces you and your résumé Deep Web Research Assignment 20 Persuasive Oral Presentation (Extemporaneous) 50 Group Project—75 pts Total Topic + Outline and Annotated Sources 25 Final Team Presentation 50 C.L.U.E. Grammar Test 100 Aplia Assignment 25 Be sure to check due dates on www.Aplia.com Midterm Exam 50 Final Exam 100 Group Participation 20 Attendance 10 Vocabulary Quiz (Bonus Points) 5 TOTAL POINTS 500 Grading basis for a total of 500 points (rounded) will adhere to the following scale: A = 458-500 B = 413-457 C = 368-412 D = 323-367 F = below 323 92+% 83+% 74+% 65+% 0 – 64%
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EVALUATION AND GRADING CRITERIA All written papers, whether drafts or final versions, are due at the beginning of class, typed, with 1.00 to1.25-inch margins, and pages stapled together. Use 12 pt font and serif type for text. Please note that I will not accept papers incorrectly formatted.
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syllabus - SYLLABUS INTRODUCTION CSU Long Beach Business...

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