300 Ch13 Notes

300 Ch13 Notes - Chapter13SupplyChainand...

Info iconThis preview shows pages 1–15. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 13 - Supply Chain and  Chapter 13 - Supply Chain and  Distribution Strategies Distribution Strategies Marketing Channels Logistics Channel Strategies Retailing Types Nonstore Retailing  Retail strategy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Channels Marketing Channels Marketing Channel Supply chain A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function.
Background image of page 2
Marketing Channels Marketing Channels Gather Information Develop Communications Negotiate Prices Place Orders Store and Transport Provide Credit Make Sales Specialization and    division of labor .  provides contact  efficiency, cost  savings and  economies of scale
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Contact Efficiency Contact Efficiency
Background image of page 4
Designing a Marketing Channel  Designing a Marketing Channel  System System Analyze Evaluate major channel alternatives Identify major Establish
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Benefits to Consumers Benefits to Consumers Intermediaries provide variety in  terms of:  product sizes  (what)    (what)    (where)    (when)
Background image of page 6
Logistics Logistics Logistics  The process of strategically  managing the efficient flow and  storage of raw materials, in-process  inventory, and finished goods from  point of origin to point of  consumption.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Logistics Logistics Logistics Right Customers Right Place Right Level of Service Right Price Right Amount Right Time
Background image of page 8
Electronic Distribution Outsourcing of Logistics Functions Increased Trends Trends Affecting the Affecting the Logistics Logistics Industry Industry Trends in Logistics Trends in Logistics Increased
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Logistics Logistics
Background image of page 10
Physical Distribution Physical Distribution the process of  carrying goods  to customers  which includes                      and                       .
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Warehousing Warehousing 1 2 3 4 Breaking Bulk Create Assortments
Background image of page 12
Warehousing Warehousing RFID Chip Barcode  Distribution Center
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Importance of Physical  Distribution Distribution        % of Sales goes toward Physical  Distribution  Far more than    Can provide a sustainable Competitive  Advantage - Examples? Industrial buyers rate PD second only to  
Background image of page 14
Image of page 15
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/11/2010 for the course MKT MKT 300 taught by Professor Eaton during the Spring '10 term at ASU.

Page1 / 43

300 Ch13 Notes - Chapter13SupplyChainand...

This preview shows document pages 1 - 15. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online