300 Ch10-InClass

300 Ch10-InClass - Chapter10GuideThe Chapter10GuideThe...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 10 Guide – The  Chapter 10 Guide – The  Marketing Plan Marketing Plan Business Plan Business Plan Elements Elements Marketing’s Role Marketing’s Role Marketing Plan Components Marketing Plan Components
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Plan  is a written  document that defines the operational  and financial objectives of a business  over a particular time,  and defines how the  business plans to  accomplish those  objectives.
Background image of page 2
Business Plan Business Plan Nature of the  Business Organizational  Objectives Decision  making  process Organizational  Policies Resource  utilization
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Elements of a Business Plan
Background image of page 4
Business Plan      Investors   .    Management .  Stakeholders Financial Statements Cash-flow  Statement Income Statement Balance Sheet Written for: Includes:
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Plan Market  analysis How objectives  will be achieved  Marketing’s role Monitor  results
Background image of page 6
Marketing Plan  is a document 
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/11/2010 for the course MKT MKT 300 taught by Professor Eaton during the Spring '10 term at ASU.

Page1 / 17

300 Ch10-InClass - Chapter10GuideThe Chapter10GuideThe...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online