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Unformatted text preview: information improves later recall! LION CHALK GORILLA PENCIL ZEBRA SNAKE PAPER GIRAFFE LEOPARD LION CHALK GORILLA PENCIL ZEBRA SNAKE PAPER GIRAFFE LEOPARD Storage Representing information in your mind Sensory memory Short-term/working memory Long-term memory Sensory memory HUGE capacity, SMALL duration Iconic memory (visual) Echoic memory (auditory) Short-term or working memory SMALL capacity, BRIEF duration (s) Holds 5-9 units of information Chunking increases efficiency Long-term memory HUGE capacity, LONG duration (hours+) Permanent repository of information 9/22/2008 3 Retrieval Bringing stored information to mind Improving retrieval? State-dependent retrieval Transfer-appropriate processing Retrieval failure? Tip of the tongue phenomenon Feeling of knowing, inability to recall Most frequently names, objects Why does this happen? Concept activated, speech isn’t? Applying this to your life: Study skill strategies?...
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