Chapter 13 Question

Chapter 13 Question - Chapter 13 Question 1.

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Chapter 13 Question 1. A retailer can standardize the running of its business (such as order taking and food service delivery for a  fast-food franchise) through using a(n)  Your Answer: operations blueprint.    Correct   2. When chain retailers have each outlet conform to relatively uniform construction, layout, and operations  standards, they are likely to use Your Answer: modular stores.  Correct Answer: prototype stores.    Review section on store format, size, and space allocation.  3. Most aspects of a chain's operations are performed with strict operating procedures for each phase of  business with  Your Answer:
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modular stores.  Correct Answer: rationalized retailing.    Review section on store format, size, and space allocation.  4. The highest degree of uniformity in operations is associated with  Your Answer: modular stores.  Correct Answer: rationalized retailing.    Review section on store format, size, and space allocation.  5. Which of the following is not  an advantage of rationalized retailing?  Your Answer: Better ability to meet local merchandising preferences    Correct   6.
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A retailer plans space management on the total available store space, divides the space into categories,  and then works on product layouts in  Your Answer: a top-down space management approach.    Correct   7. Which type of store space allocation begins planning at the individual product level and then proceeds to  the category, total store, and overall company levels?  Your Answer: a top-down space management approach.  Correct Answer: a bottom-up space management approach.    Review section on store format, size, and space allocation.  8. The job descriptions in a multi-department retailer are uniform for a given position (such as a cashier) in  Your Answer: cross-training.  Correct Answer: job standardization.    Review section on personnel utilization. 
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Cross-training can be best defined as  Your Answer: training employees through in-class and on-the-job methods.  Correct Answer: personnel learning tasks associated with more than one job.    Review section on personnel utilization.  10. Which of the following is not  a significant benefit of cross-training?  Your Answer: Labor costs can be reduced through shifting responsibilities.  Correct Answer: Employee training costs can be reduced.    Review section on personnel utilization.  11. Which statement about store maintenance is correct? Your Answer:
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This note was uploaded on 02/12/2010 for the course MKT 3355 taught by Professor Ruth during the Spring '10 term at Texas State.

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Chapter 13 Question - Chapter 13 Question 1.

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