Chapter 2b - MethodsinSocialPsychology: Chapter2...

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Methods in Social Psychology: Chapter 2 Emily Grijalva, Psychology 201 August 28, 2009
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Quiz #1 Friday, September 4th , in class 15 multiple choice questions Chapters 1 and 2 290 Recruitment Fair Tuesday, September 1st 4-5pm in the Atrium
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How do we collect our data? General Social Psych Methods   Self-Report Measures vs. Behavioral  Measures Correlational Research Experimental Research Ethics
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Self-Report Measures   ADVANTAGES    Easiest strategy  Cost and time effective   DISADVANTAGES    Participants must be  able  and  willing  to answer accurately  Questions must be  clear  and  specific Example: About how fast were cars going when they (smashed vs.  hit) each other?  Participants might not be aware of internal states   Participants might not want to report certain things honestly  Socially desirable responding
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Behavioral Measures  ADVANTAGES   Unobtrusive measures taken without the realization of  participants  Minimizes socially desirable responding   DISADVANTAGES Difficult or time-consuming Sometimes needs a complex cover story or help from an  accomplice (a confederate)  Unusable for certain concepts  Ethical reasons
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Being Accurate is Key   Psychometrics   - a subdiscipline of psychology devoted to 
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This note was uploaded on 02/12/2010 for the course PSYCH 100 taught by Professor Suarez during the Fall '09 term at University of Illinois, Urbana Champaign.

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Chapter 2b - MethodsinSocialPsychology: Chapter2...

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