Chapter 6a - EmilyGrijalva,Psychology201 September28,2009...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Emily Grijalva, Psychology 201 September 28, 2009
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Important Updates!  ** Quiz #3** Friday, Oct 2nd 15 multiple choice questions Chapters 5 and 6 **Review Session** Monday, Oct 5th ** MIDTERM ** Thursday, Oct 8th 7-9 pm Natural History Building, Room 228
Background image of page 2
Today  What are Attitudes? Attitudes: Evaluations of Targets Three Parts of Attitudes Explicit Versus Implicit Attitudes  Why do We Evaluate? Assessing Objects Expressing Values  Measuring Attitudes Self-Report Nonverbal Measures
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Attitudes: Evaluations of Targets An attitude is  not  a general perspective, outlook, or approach to life…   DEFINITION: an individual’s evaluation of a target (object, issue,  person, group, behavior, etc.) along a good-bad dimension  represents the individual’s overall assessment of whether a target is  positive or negative  attitudes ALWAYS have a target  there are an infinite number of targets (people have attitudes about  practically everything)  One of the most heavily studied topics in Social Psychology   controversial issues, ethnic groups, consequential behaviors  Researchers must infer attitudes from others’ observable responses
Background image of page 4
Smoking Mickey Mouse Rain Iraq War Death Penguins Social Psychology Italy Paris Hilton Abortion Gay Marriage Broccoli UIUC
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Three Parts of Attitudes 1. AFFECTIVE INFORMATION: how one feels about the attitude target –  the feelings and emotions the target arouses in the person (e.g., snakes, hypodermic needles, puppies, chocolate) 2. COGNITIVE INFORMATION: what one knows about the attitude target –  the facts and beliefs one has about it (e.g., criminals, cholesterol, medical doctors, healthy foods)  3. BEHAVIORAL INFORMATION: how one previously acted toward the  attitude target one’s past, present, or future interactions with the target (e.g., enemies, weeds, friends, kittens) ** Important: Attitudes and behavior have a two-way relationship ** Previous behavior leads to current attitudes which influences future behavior These three parts of attitudes are often  consistent with one another 
Background image of page 6
Three Parts of Attitudes When attitudes contain conflicting elements… AMBIVALENT ATTITUDES: evaluations of targets that include both  positive and negative elements   Ambivalent attitudes lead to variable behavior  Why? Either the positive or negative elements about the target come  to mind at a particular points in time   The element that is dominant at that moment will drive behavior
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Explicit versus Implicit Attitudes  EXPLICIT ATTITUDES: evaluations that people can report  consciously and confidently on a self-report scale  You are aware that you don’t like cockroaches, that you like puppies
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 23

Chapter 6a - EmilyGrijalva,Psychology201 September28,2009...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online