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Chapter 8a - Today...

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Today   Defining Conformity, Compliance, and Obedience Why do we conform?   Conformity: Doing as Others  Do Sherif’s Autokinetic Effect Studies Asch’s Length Judgment Studies Cultural Differences in Conformity Gender Differences in Conformity    Compliance: Doing as Others  Want Foot-in-the-door, Door-in-the-face, Free-gift, Low-ball, Scarcity, Liking   Obedience: Doing as Others  Command Milgram’s Obedience Studies The Legacy of the Obedience Studies   General Mechanisms Underlying Conformity, Compliance, and Obedience Informational and Normative Influence: Accuracy and Social Motivation Terror Management Theory Social Impact Theory
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THURSDAY: QUIZ 4 Chapters 7 & 8 only 15 multiple choice questions
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Have you ever…  Asked a friend what was appropriate to wear to a  dinner, party, or wedding?  Agreed to buy something you didn’t want?  Agreed to attend a social event because someone  else asked you to?  Changed your behavior in response to a direct  order from a police officer, parent, teacher, or  school official?
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Defining the Terms KINDS OF SOCIAL INFLUENCE  CONFORMITY:  any change in  behavior  (not attitudes and beliefs)  caused by another person or group  individual acted in some way because of influence from others  COMPLIANCE:  a change in behavior that is  requested  by another  person or group  individual conformed because others  asked  him/her to do so (but it  was possible to refuse or decline)  OBEDIENCE:  a change in behavior that is  ordered  by another person or  group  individual conformed because others  commanded  him/her to do so  (failing to obey was not presented as an option) Subtypes of Conformity
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Why do we conform? TWO TYPES OF INFLUENCE   INFORMATIONAL influence from other people that is  motivated by a  desire to be correct  and to  obtain accurate information   (we use others as a source of information  and we trust their judgments)   NORMATIVE   influence from other people that is  motivated by a  desire to gain rewards  or   avoid punishment (we want to be liked and avoid conflict)
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Conformity: Doing as Others Do CONFORMITY OFTEN OCCURS BECAUSE:  we don’t understand what’s happening/are unsure what to do BUT IT ALSO OCCURS… even if we know what’s going on, and decide to conform anyways TWO STUDIES: 1. Sherif investigated conformity in situations  where the correct judgment was  ambiguous 2. Asch investigated conformity in situations  where the correct judgment was  obvious
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Sherif’s Autokinetic Effect Studies   SOCIAL NORMS -  formal or informal rules or guidelines in a group or 
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