111009 - November10,2009 CHAPTER13...

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November 10, 2009 CHAPTER 13 WHAT IS SOCIAL PSYCHOLOGY? 1. The study of psychological disorders that have social consequences 2. The study of how people view and are influenced by one another     3. The study of how different societies interact with one another DEFINITION OF SOCIAL PSYCHOLOGY “…the attempt to  understand and explain   how the thought, feeling, and behavior of  individuals are  influenced by the   actual, imagined, or implied  presence of others .” –  Allport (p.14) The study of how people view and influence one another     SOCIAL PSYCHOLOGY PERSPECTIVE A primary goal is to understand why  people behave they do Emphasis on social context: Presence of others Interactions between people Settings in which behavior takes place Social norms (unwritten rules of conduct) WHO DO WOMEN FIND HOTTER? ARE PEOPLE WHO PLAY VIOLENT VIDEOGAMES MORE OR LESS LIKELY TO  BE VIOLENT IN REAL LIFE? WHAT QUALITIES MAKE A GOOD LEADER? WHY DO WE SOMETIMES DO THINGS IN GROUPS OR A CROWD THAT WE  WOULD NEVER DO BY OURSELVES? WHY ARE SOME ADS EFFECTIVE? DO PEOPLE HOLD HIDDEN RACIAL BIASES THAT THEY DON’T EVEN KNOW 
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111009 - November10,2009 CHAPTER13...

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