final exam - .describe more Video case study of business is...

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Ch 15 – promotional mix elements. Electronic media should not be listed as a promotional mix element. Ch 16- POP displays and product placements are not considered as sales promotion. They are advertising. Keep a target market in mind when attempting questions. Use segmentations variables to describe target market. But don’t just say e.g female and 18 .
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Unformatted text preview: .describe more Video case study of business is blooming: international floral industry. Do practice questions. Email her a sample answer if you want to, so she can tell you if you need to add subtract something Could write in pencil or pen...
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at The University of British Columbia.

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