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Unformatted text preview: efficiency-During the flower auction-Representative from each channel member b. Matches consumers’ needs to companies’ products (sorting)-How channel helps with sorting-Purchasing agent (Different countries prefer different variety, ie. Long stem, full bloom, big buds…) c. Facilitates information flow through the channel-Live order tracking (G & G)-Agent on cell phone 24/7 d. Standardizes exchange transactions, making them efficient and fair-Prices start high and goes lower fair manages potential conflict-Expectations are clear, temperature check, night delivery system, handover keys 4. What channel conflicts do (or could) occur, and how are they managed? There could be conflicts between any channel members.-Workers treat flower harshly ruining quality require supervision from agent-Temperature checks to ensure flowers are in top condition until it reaches the end consumer...
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- Fall '08
- Marketing, Consumer, Wholesale flower market, Freight Forwarder/Forwarding agent