Sep 9 - Course Overview

Sep 9 - Course Overview - Comm 296 Introduction to...

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9/9/2009 1 Comm 296: Introduction to Marketing Course Overview September 9, 2009 Instructor: Tamar Milne Agenda Introductions Why study marketing? What to expect in this course Objectives Assignments and grading Text and resources For next class. .. 2 Introduction: Tamar 3
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9/9/2009 2 Your Turn Name tent cards Roll call Introduction Survey Preferred name for class Option/major Previous marketing experience A brand you find interesting, and why Something interesting about you 4 Why Study Marketing? Become a more savvy consumer Every organization must serve customer needs to succeed marketing is all about customers Critical component of business strategy Marketing costs ≈ 50% of total product costs 3 of every 8 CEOs have marketing background 25-30% of jobs in developed nations are marketing-related 5 Source: Contemporary Marketing, 1 st Canadian Edition , 2006 Course Objectives Understand marketing in a larger context
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at UBC.

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Sep 9 - Course Overview - Comm 296 Introduction to...

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