Sep 11 - Introduction to Marketing

Sep 11 - Introduction to Marketing - Introduction to...

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1 Introduction to Marketing September 11, 2009 Instructor: Tamar Milne Agenda What is marketing? Core aspects of marketing Value Exchange Marketing mix Evolution of marketing For next class. .. 2 What Is Marketing? Starts long before a good or service is produced Analysis of environment and consumers Then a process: Planning an executing a concept ( product ) Setting pricing , distribution , and promotion Creating and maintaining customer relationships Ultimately: Marketing is meeting customers’ needs better than competitors do Profitably, efficiently 3
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4 Core Aspects of Marketing Market: Consumers who (a) need or want a product and (b) have the ability and willingness to buy Creating Value: Product Good or service Customer service Packaging Brand name Trademarks, patents Warranties Positioning 5 Transacting Value: Price Setting profitable and justifiable prices to create value for customers Maximize sales?
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Sep 11 - Introduction to Marketing - Introduction to...

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