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Sep 16 - Marketing Planning

Sep 16 - Marketing Planning - Marketing Planning Instructor...

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Marketing Planning September 16, 2009 Instructor: Tamar Milne
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Agenda Planning overview Marketing plan structure Marketing analysis tools Porter’s Five Forces CREST SWOT BCG Matrix For next class... “Where’s home?” exercise 2
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Effective Marketing Doesn’t Just Happen 3
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What is Planning? Anticipating future conditions and determining how best to achieve mission, goals, objectives 4 CHANGING ENVIRONMENT Mission, Goals, Objectives Resources Strategic Fit
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Planning Overview Corporate Planning SBU Planning Functional Planning (e.g. Marketing Planning) 5 http://www.pg.com/common/product_sitemap.shtml
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Product-Oriented Market-Oriented We are an internet search engine. To organize the world's information and make it universally accessible and useful. We run theme parks. We provide fantasies and entertainment a place where the world still works the way it’s supposed to.
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