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Sep 23 - Ethics and Social Responsibility

Sep 23 - Ethics and Social Responsibility - Ethics and...

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Ethics and Social Responsibility September 23, 2009 Instructor: Tamar Milne
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Agenda Guest: Jan Wallace, David Lam Library Ethics in marketing Social responsibility in marketing Consumerism For next class... 2
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Ethics in Marketing Ethics: standards of conduct and moral values Do not sacrifice quality and fairness for profit Not just responsible behaviour must be motivated by ethical intentions Can vary by nation or culture What are some ethical issues that are unique to marketing? 4P’s: product, price, promotion, distribution 3
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Ethical Issues in Marketing Product: Planned obsolescence Quality and safety Labelling Warranties Sourcing Pollution... Price: Dumping Price fixing Deceptive pricing Predatory pricing Bid rigging... Distribution: Exclusive territories Dealer rights Bribery... Promotion: Bait-and-switch advertising Deceptive advertising Targeting vulnerable groups... Research: Privacy Deception... 4
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Social Responsibility in Marketing Responsibility to improve positive effects
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