Sep 25 - Ethics and Social Responsibility, Part II

Sep 25 - Ethics and Social Responsibility, Part II - Ethics...

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Ethics & Social Responsibility, Part 2 + Marketing Environment September 25, 2009 Instructor: Tamar Milne
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Agenda Quick review of ethics Social responsibility in marketing Consumerism Green marketing Analyzing the marketing environment (CREST) Competitive environment For next class. .. 2
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Ethical Issues in Marketing 3 Product: Planned obsolescence Quality and safety Labelling Warranties Sourcing Pollution. .. Price: Dumping Price fixing Deceptive pricing Predatory pricing Bid rigging. .. Distribution: Exclusive territories Dealer rights Bribery. .. Promotion: Bait-and-switch advertising Deceptive advertising Targeting vulnerable groups. .. Research: Privacy Deception. ..
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Social Responsibility in Marketing Responsibility to improve positive effects and reduce negative impacts on society Triple bottom line: balancing social, environmental, and economic performance 4
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at UBC.

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Sep 25 - Ethics and Social Responsibility, Part II - Ethics...

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