Sep 30 - Marketing Environment, Part II

Sep 30 - Marketing Environment, Part II - Marketing...

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Marketing Environment, Part 2 September 30, 2009 Instructor: Tamar Milne
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Agenda Analyzing the marketing environment (CREST) cont’d For next class. .. Advice on marketing plan project 2
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Analyzing the Marketing Environment External: Uncontrollable variables CREST, Five Forces Opportunities, Threats (vs. Internal: Controllable variables Company-related Strengths, Weaknesses) 3
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Regulatory/Political Environment Regulatory (legal) Laws to ensure competitive conditions, protect consumer rights and nature Federal, provincial, municipal regulations Government regulatory agencies Interest groups, self-regulatory organizations Political e.g. Nationalism, free trade, consumerism, environmentalism 4
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Economic Environment Factors that influence consumer buying power Business cycle Inflation/deflation Employment/unemployment Income (disposable and discretionary) Wealth effect: increased spending as a result of an
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at The University of British Columbia.

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Sep 30 - Marketing Environment, Part II - Marketing...

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