Dec 4 - Final Exam

Dec 4 - Final Exam - 3 Exam Tips Manage your time, do not...

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Final Exam Exam date: Friday, December 18 3:30-6:00 p.m. Hebb Theatre
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Exam Content Chapters 8-17 Plus “Growth Strategies” on pp 44-46 in Chapter 2 In Chapter 11 , only pp 294-303 In Chapter 16 , omit “Managing the Sales Force” on pp 475-477 In Chapter 17 , only “Choosing a Global Marketing Strategy” on pp 507 -511 In-class video case study on Business is Blooming: International Floral Industry “Comparison of the Five Promotional Mix Elements” (posted on Vista ) 2
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Exam Format Total of 75-100 marks Approx. 25% multiple choice Approx. 75% short-answer (point form is fine) Simple calculator allowed Only paper dictionaries allowed (absolutely no electronic dictionaries or cell phones etc.)
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Unformatted text preview: 3 Exam Tips Manage your time, do not get bogged down Read questions carefully – “Be specific”, “Describe”, “Explain” Use correct terminology for full marks – But terminology alone cannot save an answer In general, number of marks = number of separate points you should make If you do not know a company or a word, ask 4 Exam Period Office Hours Subject to change – please check Vista before coming in! Thu, Dec 10 1:30-3:30 p.m. Mon, Dec 14 2:00-4:00 p.m. Thu, Dec 17 9:30-11:30 a.m. Fri, Dec 18 10:30 a.m.-1:00 p.m. Available by email until 1:30 p.m. on Dec 18 5...
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at UBC.

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Dec 4 - Final Exam - 3 Exam Tips Manage your time, do not...

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