Nov 6 - Pricing Strategy, Part III, and Distribution Strategy

Nov 6 - Pricing Strategy, Part III, and Distribution Strategy

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Pricing Strategy, Part 3 + Distribution Strategy November 6, 2009 Instructor: Tamar Milne
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Agenda Pricing tactics Non-profits and pricing Distribution Channel structures Channel functions Channel selection Distribution intensity For next class. .. 2
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Pricing Tactics Price lining Bundling Promotional pricing Leader pricing Markdowns, discounts Coupons, rebates 3
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Non-profits and Pricing Pricing helps non-profits achieve various goals: Profit maximization Market suppression Cost recovery Market incentives 4
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Distribution Distribution: all activities required to get the right product to the right place at the right time Every marketing decision is affected by and has an effect on distribution Distribution (or marketing) channel: system of organizations that enhance the flow of products from producer to user Logistics: coordinating movement and control of products and information in a channel 5
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Channel Structures 6
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at The University of British Columbia.

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Nov 6 - Pricing Strategy, Part III, and Distribution Strategy

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