Nov 18 - Promotion Strategy, Part II

Nov 18 - Promotion Strategy, Part II - Promotion Strategy...

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Promotion Strategy November 18, 2009 Instructor: Tamar Milne
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Agenda Advertising Public Relations Sales Promotion For next class. .. Preparing your presentations 2
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Promotional Mix 3 Advertising PR Personal Selling Sales Promotion Direct Marketing
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Promotional Mix: Advertising Advertising: paid, non-personal communication through any various media Includes product placement: paid display in film, music video, show, etc. 4
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Advertising Objectives and Product Life Cycle 5
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Advertising Media Print: newspaper, magazine, direct mail Broadcast: TV, radio Point-of-purchase (POP) Outdoor Electronic Product placement 6
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Creative Outdoor Ads 7
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Creative Outdoor Ads 8
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Creative Outdoor Ads 9
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Creative Outdoor Ads 10
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Creative Outdoor Ads 11
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Creative Outdoor Ads 12
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Creative Outdoor Ads 13
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Creative Outdoor Media 14
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Public Relations Public relations: communications and relations with the organization’s publics Customers, employees,
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This note was uploaded on 02/14/2010 for the course COMM 296 taught by Professor Dasgupta during the Fall '08 term at UBC.

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Nov 18 - Promotion Strategy, Part II - Promotion Strategy...

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