This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Pepsi To Cease Advertising 'We Know It's Good, And That's Enough' Says CEO SEPTEMBER 28, 2009 | ISSUE 45•40 PURCHASE, NY—PepsiCo sent shockwaves through the carbonated beverage industry Monday when the multibillion dollar corporation announced that it would cease all advertising of its popular soda product, effective immediately. ENLARGE IMAGE A relic of Pepsi's past. "We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi told reporters during a press conference at the company's corporate headquarters. "Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don't like it, then they don't like it." Added Nooyi, "That's not really any of our business anyway." According to Nooyi, top PepsiCo brass held a series of meetings over the past several months before unanimously agreeing Monday that they all enjoyed Pepsi, and that the company's century-old history of massive, high-budget ad...
View Full Document
- Spring '10
- Indra Nooyi, nooyi, Pepsico CEO Indra, ENLARGE IMAGE