Theater - money back guarantee

Theater - money back guarantee - the show. Of the...

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SEPTEMBER 1, 2009, 9:00 AM Theater With a Money-Back Guarantee By Erik Piepenburg The program for “El Grito del Bronx.” Search for the word “refund” on and you’ll find articles about people getting their money back for everything from taxes to unused Metrocards to an Oasis concert . But theater tickets? In an unusual move, patrons at recent performances of a play in Chicago called “El Grito del Bronx” were offered refunds if they weren’t satisfied with
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Unformatted text preview: the show. Of the approximately 3,000 people who saw the production during its 20-performance run, only 14 asked for — and got — their money back. The program sparked much chatter in Chicago theater circles and in the blogosphere . Some people thought the program was a refreshing way for theater companies to attract new audiences and produce difficult works. Others thought it negatively commodified the theatergoing experience....
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This note was uploaded on 02/14/2010 for the course ECO 304K taught by Professor Hickenbottom during the Spring '10 term at University of Texas.

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