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Chapter10PracticeEssays - to boost sales Explain why you...

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1. Describe several heuristics that you might use or that you have used when deciding whether you should (a) study especially hard for a test and (b) ask someone for a date (or accept a date). Under what circumstances are these heuristics likely to contribute to poor decision making? 2. You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery tickets have not been selling well over the past few months. Describe four ways you could take advantage of people's use of the availability heuristic in order
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Unformatted text preview: to boost sales. Explain why you would judge your tactics to be fair or unfair to your customers. 3. After returning from a shopping trip with his mother, little Tommy reported, “I goed to the store and eated candy.” Why might a behaviorist such as B. F. Skinner have had some difficulty explaining Tommy's incorrect grammatical construction? What does his error suggest about the process of language acquisition? Page 1...
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