Quiz3 - USER HOME COURSE HOME COMMUNICATE STUDY RESOURCES...

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USER HOME COURSE HOME COMMUNICATE STUDY RESOURCES LOGOUT Program Information : Support : Online Help : Browser Check : Student Resources :
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LUTHER SETZER Your test grade is 75 percent The professor has configured this test to allow students to review: Questions answered incorrectly. Questions answered correctly. Students answers. Correct answers. Question 1 - Multiple Choice ID: 4580959 Correct Question: A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s). It has segmented its broad product-market and identified several homogeneous submarkets, each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use? Multiple target market approach Mass marketing approach Combined target market approach Single target market approach All of the above Question 2 - Multiple Choice ID: 4580983 Correct Question: Smart marketers might respond to the changes in the U.S. population by Targeting customers in international markets to take advantage of faster population growth overseas Targeting areas where there is less population but also fewer competitors Focusing on areas, like the Northeast, where there are large numbers of potential customers All of the above None of the above Question 3 - Multiple Choice ID: 4581001 - The correct answer has been circled. Question: Camille Issa has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates Selective exposure Selective perception Selective retention
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Reinforced cognition None of the above Question 4 - Multiple Choice ID: 4580937 Correct Question: An office supplies producer sells a variety of office supplies to final consumers and businesses using its own mail order catalog. Here There is no channel of distribution There is no opportunity to apply target marketing No promotion is involved A production orientation is just as effective as a marketing orientation None of the above is true
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This note was uploaded on 02/15/2010 for the course BUS 5601 taught by Professor Muth during the Spring '09 term at FIT.

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Quiz3 - USER HOME COURSE HOME COMMUNICATE STUDY RESOURCES...

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