Lecture 2 - Video Clips Video McDonald Dubai Chapter 1...

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Video Clips Video Clips McDonald Dubai
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Chapter 1 Learning Goals Understand definitions for firms that operate in several countries and describe the environment in which they operate internationally Understand drivers that lead firms to internationalize Appreciate the dramatic internationalization of markets Comprehend why international business differs from domestic, global, multinational and transnational business 2
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Why Is International Business Different? Domestic Environment All the uncontrollable forces in the home country that surround and influence the firm’s life and development Foreign Environment All the uncontrollable forces originating outside the home country that surround and influence the firm different values difficult to assess interrelated 3
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International Business Terminology c International business terms Domestic International business (IB) Multi-national company (MNC) Global company Transnational company 4
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MENTALITY STRATEGY EXAMPLES Domestic Entrepreneur Local, one country only Focus on local responsiveness Decision making is centralized Focus on the sales side Half Price Books Kerby Lane Cafe International Oversee operations that support domestic parent company. Technology is transferred from the parent
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Lecture 2 - Video Clips Video McDonald Dubai Chapter 1...

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