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BA10 MAI_SEPD_Project_Disruptive_Trends

BA10 MAI_SEPD_Project_Disruptive_Trends - DELIVERABLES...

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S.O.W. - UNIVERSITY PROJECT PROJECT TITLE : Future Aircraft Portfolio: Technology Evolution & Innovation OBJECTIVE : Identify potential disruptive technologies in the aviation sector. DESCRIPTION: Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Bombardier's strategic goal is to be a market leader in its market segments by providing innovative products and superior customer value to the market. Identifying potential disruptive trends and technologies is key in laying the ground and preparing our future aircraft portfolio.
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Unformatted text preview: DELIVERABLES : Short theoretical explanation on disruptive technologies with historic examples in aviation and transport sectors. Literature, web and patent research to identifiy potential disruptive trends and technologies for the aviation sector. Impact analysis on current aircraft portfolios (of BA and its major competitors). SCHEDULE: 2010 NO OF HOURS: ~ 500 man-hours SOFTWARE TRAINING NEEDS: Invention Machine Goldfire (patent search, etc.). On-the-job training at Bombardier. PRE-REQUISITE: Undergraduate engineering student – 3 rd year completed. PROJECT RESPONSIBLE : François Ayotte, x56037 (backup: Alexander Preis, x564008) DATE : January 5, 2010 REVISION :--...
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