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Unformatted text preview: Types of business research: 1) Applied: study a problem in a limited scope. 2) Basic: study a problem on a broad scope. Research process: 1) Identify a problem worth studying (problem definition). 2) Describe the purpose of the study (goal of the study). 3) Develop your research design: roadmap: a) Population or scope b) Variables to be studied ( population characteristics to be studied) c) Sample design: i) Sample size ii) Sampling method: random or non random iii) Sampling cost 4) Analyze 5) Conclusions, interpretation recommendation Data collection methods: 1) Surveys 2) Interviews (face to face), verbal 3) Secondary data (existing data) 4) Direct observation...
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- Spring '09
- Population Characteristics, population members, recommendation Data collection